Kreia is an independent fashion brand dedicated to reimagining the lifecycle of denim. What began as a curated ukay-ukay shop has evolved into a movement of "reconstructed" fashion. We believe in the power of the one-of-a-kind.

Our goal is to empower a community of conscious individuals by providing unique, handcrafted alternatives to fast fashion. We aim to reduce textile waste through innovative upcycling, proving that sustainability and high-end design can coexist.

By sourcing post-consumer denim and deconstructing it into raw material, we hand-crochet statement handbags that bridge the gap between rugged utility and high-street style. Every piece we release is a labor of time-taking up to two days of manual craftsmanship-ensuring that no two bags are ever the same. At Kreia, we're proving that the most stylish thing you can wear is a story of rebirth.

Meet the Team

Zsar Alanee | Founder

By day, Zsar is a Social Media Manager navigating the fast-paced world of digital marketing. By night, she is the visionary behind Kreia. Combining her eye for curation with her expertise in social media strategy, Zsar leads the brand's creative direction, bag designs, and marketing. For her, Kreia is the intersection of high fashion and environmental responsibility - creating pieces she'd not only wear but would be proud to own.

Heidee | Design Partner & Lead Maker

Heidee is the artisan who turns conceptual sketches into reality. A close friend and former coworker of Zsar, Heidee brings a master's touch to the brand's signature denim-crochet technique. As a design partner, she collaborates on the brand’s aesthetic, meticulously processing every strip of fabric, ensuring every stitch is as durable as it is beautiful. She is the technical heart of the brand.